Business & Social Media -What a Difference a Year Makes!

April 7^th 2009 was the date that my company hosted our first TweetUp. It ended up being well attended and well received.  We had news coverage from multiple local stations as well as local papers. It was that night that prompted the birth of the TweetUp Girls concept.  Flash forward a year to April 22, 2010 – we, as the TweetUp Girls hosted our one year anniversary of the first TweetUp and again it was well attended and had local media coverage.  This time however, a funny thing happened.  The TweetUp was a Thursday, the news coverage aired on the next Tuesday, and our phones haven’t stopped ringing since. It’s  funny thing to because while we had a fair amount of new paper coverage we only had one local TV station. So, why was the phone ringing like crazy this year while last year, it was pretty much unchanged? I’d say, what a difference a year makes.

For instance, one of my clients just told me that when I started talking Twitter to him a year ago he thought I was crazy. He had no confidence that Twitter, Facebook, or any other social media platform was worth his time or effort as far as his business was concerned.  Now, he knows that he has to be involved, not only for fear of missing the social media boat but because his clients are involved; and more importantly, his competition is involved.

Now, I am probably preaching to the choir here because you all are reading a blog that is from a link that you probably saw on Twitter.  But what I am saying to you is that more and more business are finally understanding that there is a need to be involved with social media on whatever platform is right for them. I see this as a huge change in thought from last year when people would look at me like I was crazy when I would go on and on about Twitter.  Now, they are approaching me and asking for my help which I will gladly give them…..for a small fee.