Facebook 2nd Biggest Site? um, duh?!

Last week, Compete.com announced that their data showed Facebook had beaten Yahoo! in number of unique visitors in January 2010.

Why is this such a big deal?  What I want to know is:  Why hasn’t Facebook had more visitors than Yahoo! already?  And the numbers are really close too!

This is Compete’s graph:

Now how many of you actually go on Yahoo!  daily?  Please tell me, because I’m anxious to know what people do so much going on there.  And it’s not because it’s your default on Internet Explorer, because that should be the MSN homepage… and if you are still using IE as your default browser… well… then you shouldn’t be on this site.

I mean, don’t get me wrong, I’m sure there’s lots of useful information and news on  Yahoo.com daily.  I mean, if I go on right now, what I see is this fascinating headline:

Really?  The article’s about 100 words long and made me yawn so I left the site.

Oh yeah, here’s the kicker:  Compete.com’s study goes on to say that what really baffled them was the time spent online on Facebook!  Google and Yahoo! are neck & neck at about 4% of total online traffic whereas Facebook is at 11%.

Wouldn’t you much rather want to know what your friend had for dinner?

Or find out where to get free music?

Or even look for friend’s of friends’ wedding albums? (ladies, I know you love this one, but I’m going to let you look up your own!)

And then there’s the fact that one must stay on Facebook to refresh constantly since the newsfeed only works every couple of minutes.  Not that I do that or anything…

But in all seriousness now, what I’m trying to say is, Compete.com and the rest of the world.  Stop making such a big deal about this.  Facebook, as useless as it is useful, is huge because of just that.  It’s hit a point where it’s attracted people of all ages and overall demographics; is serving as a business tool through its applications, fan pages, and paid advertisements; and with online social networking growing more and more everyday, is the hot spot for anyone who wants in!

I know I’m not saying anything new here, everyone knows Facebook is a social media giant, but these facts from Compete also show us how it’s an overall internet giant to be watched.  Everything you get on Google and Yahoo! is on Facebook.  You have the ability to add different news sources’ pages to your Facebook and use it as a sort of RSS feed.  You can watch music videos on Facebook that your friends post or post one yourself.  You can access it and navigate easily on your cell phone.  It’s no wonder Google just launched Buzz.  After seeing their own social media site, Orkut was only a hit in Brazil, India & Pakistan, they realized they needed something kind of (almost exactly like) Facebook in order to keep up, or else pretty soon… Facebook may even catch up to Google.  Now that would be newsworthy ish.