Fast Company Influence Project: Why I Am Participating

There has been a lot of talk and maybe a little drama surrounding the Fast Company Influence Project and I wanted to write a little something about why I wanted to be a part of the project and why I continue to ask for the support of my friends and colleagues by the way of clicking my link.

Let me start by saying that my reasons are mine and mine alone. I don’t pretend to know why others are involved; that isn’t a huge concern of mine. And while I am sure there is a certain level of vanity in it all, that level is very, very low.

For me, it’s all about business; and  while I understand that isn’t some altruistic warm and fuzzy reason (I’m not trying to save the world here) it is my reason.

My company started as a web and brand development business eleven years ago and with the onset of social media we have moved more towards the direction of marketing and PR through social media. Plain and simple, this project allows me to show my clients that I can use my reach to help their company to succeed.

And then, when the bills are paid, I can use that reach for some great causes (here is the warm and fuzzy), like the event that we just did with the Wisconsin Humane Society.

One last thing,  I don’t look at this as a competition, but as a project as Fast Company has so aptly named it. We are all in this together,  and to that end I’m listing the people I know who are involved with the project and would love for you to support them by clicking their links and please feel free to comment with people you know and include their links. Let’s see what we can do when we support each other.

Charles Gartland  – http://fcinf.com/v/abnw

George Kasica – http://fcinf.com/v/b7bq

Eric Sforza – http://fcinf.com/v/awud

Jon Kurozawa – http://bit.ly/aoupAQ

Chad Schomber – http://fcinf.com/v/c5pd

Sarah White – http://fcinf.com/v/ahjx

A. Ryan Thompson – http://fcinf.com/v/djjk

Nate St. Pierre – http://fcinf.com/v/bxch

Susi Schuele – http://fcinf.com/v/dokl

Rebecca Bradley – http://fcinf.com/v/doc3

Mia Kurozawa – http://fcinf.com/v/csvg

Charles Gartland – http://fcinf.com/v/abnw

TweetUp Girls – http://fcinf.com/v/br74

Jeanette Pham – http://fcinf.com/v/b24p

And me – Michelle D’Attilio – http://fcinf.com/v/dxub