Om Malik: R.I.P. MySpace
Om Malik, writing at Gigaom, has declared MySpace to be dead.
As Mr. Malik wrote:
“E’s not pinin’! ‘E’s passed on! This social site is no more! He has ceased to be! ‘E’s expired and gone to meet ‘is maker! ‘E’s a stiff! Bereft of life, ‘e rests in peace! If you hadn’t nailed ‘im to ‘is URL ‘e’d be pushing up the daisies! ‘Is metabolic processes are now ‘istory! ‘E’s off the twig! ‘E’s kicked the bucket, ‘e’s shuffled off ‘is mortal coil, run down the curtain and joined the bleedin’ choir invisible!! THIS IS AN EX-SOCIAL MEDIA WEBSITE!!”
No, wait, that’s the Monty Python Dead Parrot sketch. I guess I just got confused for a moment. What Malik really said was “The audience has started to fritter away, moving to better, more current social environments such as Facebook and Twitter. As for the social graph, I wonder if MySpace really had one. I wouldn’t be surprised if more executives, including those from recently acquired startups such as imeem and iLike, left for greener and more viable pastures.”
Frankly, either quote works. I always considered myself a bit old for MySpace but I was certainly aware of it during its heyday. I recall musicians posting their songs on it, and also using inappropriate postings as a reason not to hire candidates I did not want to hire anyway. Then at some point everything shifted to Facebook, and then Twitter. I was just happy not to have to look at the eye-bleedingly awful MySpace pages any more. The question is then begged: did NewsCorp kill MySpace, did time and less obnoxious platforms just pass it by, or some combination of the two?
Either way, a bit of a stiff lesson for Murdoch. Wonder if he’ll learn it?
Filed Under: Old Media • Social Media • Trends
