Social Media: Is Your Identity Safe?

The other day I was chatting online with an old friend. We had recently re-connected on Facebook after not seeing each other in about six years. We were both curious about a co-worker, who had been a mutual friend, so I did a quick Google search on his name and I found his Myspace profile and a few other social media listings. To my surprise, one of the listings was a police report and he was in jail!

With search engines indexing social media sites, and sharing being a social media requirement you can bet the incidences of online identity theft will go up. Since 2000 over 10 million cases have been reported with annual increases of over 80% as reported by Online Identity Theft Credit Report. At this rate, within the next six years everyone in the United States could statistically be a victim, with at least 30 million people being a victim in more than one instance.

Social Media and Identity Theft

As you surf the internet, know cyber criminals are all around you. Cyber criminals use malicious links; to run programs, phish for your account credentials and worm into your contacts to spread more malicious links. These links are not just tied to Twitter and Facebook. If a social media service has a publish and/or email feature you are at risk. Recently, Toralv Dirro, a security strategist at McAfee Labs estimated 4 million computers are infected with a botnet threat. What’s a botnet? It’s a scary program that makes your computer a zombie allowing cyber criminals access to your machine. Once you’ve been compromised, your computer resources become shared along with your identity. Are you scared?

When is social media sharing too much information (TMI)? I had to find out because unlike others who only follow and friend people they know in real life (IRL), I’m open to adding and friending people I’ve never met IRL. To find out the TMI answer, I decided to take a test on staysafeonline.org and an interesting question stood out, “How web-based is your life?” This is an indicator of your identity theft vulnerability. While I had an OK score, I started to wonder about my transparency on the web and my protection. There are two components; protecting your computer and protecting yourself.

Here are some tips I’ve found and some friendly advice from my IT Guy.

Protecting Your Computer

We all know about anti-virus software, but did you know when you purchase a new computer or software package you may need more modules to protect you from surfing the web, using USB devices, and accessing Wi-Fi spots? Did you know the Wi-Fi spots you access could be another person’s computer in the same location? It’s important to know, learn and update all anti-virus software on your system daily!  Make sure you have anti-virus settings to look for updates in short intervals. A virus comes out on a Monday and if you don’t update until Wednesday your system is compromised. I have my anti-virus software set-up to update hourly.

Keep your browser software up-to-date. When you are signaled to update your browser software do it and don’t wait. Don’t allow your browser to save your computer password.

Change your computer password every 90 Days. I know it’s a pain, but this will help!

Protecting Yourself

I know everyone likes to talk about their vacations, and you can, just don’t say when you are going on vacation. When you arrive home from vacation, it’s safe to blast the universe with photos, comments and stories.

Social media applications like FourSquare and Brightkite allow users to geo tag their current location. I’m a big fan of both applications, but to be safe, turned off the share with Twitter and Facebook. With sites like PleaseRobMe.com you can never be too safe, so protect you and your property.

Social Media and Identity Theft

Use your Facebook Privacy settings.  Imagine if I checked into my bank using a geo tagging application and this information was seen on both Twitter and Facebook. On my Facebook I have my hometown, current address, family members and my dogs name.  How hard would it be to guess one of my bank questions knowing all my Facebook information.  Not that hard….

When you create an account on any website and the site requests you to answer questions to validate who you are, use bogus answers that you CAN remember.

Make phrase passwords, use a phrase and stick to a maximum of 35 characters. I like this password option over keyword generators, because it’s specific to me and it’s easy to change them regularly.

If you have other suggestions on keeping your identity safe while using social media, feel free to leave a comment and share with the group.

Resources:
Botnet

OnGuardOnline
Evil Kneber Botnet Packs Mighty Malware Punch

Related posts:

  1. 8 Things Stalkers, Burglars and Psycho Ex’s Love about Social Media Back in the old days of stalking and burglary, criminals...
  2. Cc: How Social Media Killed Email Let's face it, if email was a movie character, it...
  3. Social media survey: 50% of online women bought a product because of a social network in 2009 SheSpeaks‘ “Annual Social Media Study,” analyzed by eMarketer, shows women dramatically...
  4. Social Media Best Practices Toolkit Disclosure Best Practices Toolkit The Disclosure Best Practices Toolkit is...
  5. How Small Business can Use Social Media More Successfully Haven’t you heard?  There is a recession going on!!  Nobody...

Filed Under: Social Media

Tags: , , , , ,

You might also like

Baby Boomers Get Connected with Social Media
Baby boomers have always been good communicators, as evidenced by their presence at sit-ins, protests,...
8 Things Stalkers, Burglars and Psycho Ex’s Love about Social Media
Back in the old days of stalking and burglary, I imagine that criminals had to stake out locations and...
Identity Theft and Password Security Infographic
Via: Online MBA ...
Leave JD Alone
JD Salinger, the legendary novelist, reluctant voice of a generation, and notorious recluse, died...
Anne Haynes

About the Author

I've been using the internet since 1989. I've worked in technology departments for large companies like Cisco Systems to small start-ups like ELetter. I grew up in Silicon Valley and now I live in Kansas City where I work for a hosting company and consult small/medium businesses on internet marketing strategies. While strategy is always important, I prefer to do the actual work. While I'm not a journalist, I'm opinionated, so hopefully my articles will be a good read. My skill set is in search engine optimization and paid advertising all learned on the job. I love everything social media with little tolerance for over baked turkeys filled with egos and no meat. I admire people in the internet industry who’ve done the work, tested theories and proved results. Follow her @annehaynes.

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

Comments (2)

Trackback URL | Comments RSS Feed

  1. Mike Burns says:

    Love this post, Anne. If you've read any of my stuff, you know this topic is near and dear to my heart. This is such an important topic, and any and every new perspective is welcomed. I once read a list of the 500 most common passwords and was pleased to see that none of mine were remotely close to any of those (123456? Really? people actually use this?!)

    One point I'll echo is to change passwords often! I've always advocated keeping a two- or three-digit string somewhere in your password. Each time you update passwords monthly or quarterly, you simply increment the number by one. Nothing is foolproof to the determined hacker, but this helps. Also, I suggest using six or seven obscure foreign words or phrases not in OED or Merriam-Webster and a handful of meaningful, yet not identifiable number strings. Using those in combination with L33t speak results in a "Very Strong" (or better) rating by every password strength checker you'll ever use. Great piece, Anne.

  2. Anne Haynes Anne Haynes says:

    Mike, I really like the phrase passwords because it helps with remembering when you change the passwords. For example, March drink green beer 09, April Showers Brings May Flowers etc. you can easily come up with a password for every month. I think I'm going to go down this road because you really can't be too safe. Thanks for your comment Mike and I appreciate your insight!

Leave a Reply




If you want a picture to show with your comment, go get a Gravatar.

Powered by WP Hashcash