Groupon Daily Deal Revenue Statistics of $480 Million Worth of Daily Deals

The daily deal space has always interested me. Back in April 2007, I went out to San Francisco and went to the Web 2.0 conference. It was alive with great energy and ideas. Twitter was 9 months old. Yahoo was still strong. I gained tons of insight from this conference. Before going to the conference, I had decided that I wanted to help revolutionize advertising and make it more intelligent. Intelligent Advertising, Ad IQ. It become Adiqus.

Adiqus was birthed out of the idea that we need to give people deals and discounts based on proximity and location. A Groupon meets Foursquare… 2-3 months BEFORE the iPhone came out. So, we worked diligently on our project. Having a daily deal program where everyone would see ads based on where they log in from. And… having local agents in each market called Advangelists.

This is what Groupon and Living Social in some ways now actually do. Being in Kansas City, it is a small market that tends to get few investment dollars. So, we didn’t get to build the vision. It pisses me off and disappoints me… but, I realize that I am on the right track. Having a solid idea that you don’t capitalize is my own fault and there is lots of lessons to be learned. And I keep getting on the horseand will continue to do so. But for now, let’s marvel at the millions that I have lost. lol.

Here are some of the numbers that Groupon through out in 2010. The Wall Street Journal says that the CEO mentioned $760 Million in revenue in 2010. So, this chart I’m about to show you is about 8 months worth of data.

Read More: What $480 Million Looks Like to Groupon

Paul Butler a student of math and visual design badassness. He had collected approximated data from Groupon by monitoring deals at the end of each day. He then put this data into a large database and began to map it out. Each box is a deal. He used height to represent number sold, and width to represent the price. Area is therefore gross revenue, and color is city for the top 20 cities.

Click for a larger, interactive version. Only works in browsers that support SVG, i.e. not IE.

This is seriously bad ass and shows which types of businesses succeed in the daily deal market.