Author Archive for Chris Kovac

Social Media Marketing Integration

Integrating Social Media into Traditional Marketing Communications

I think using social media for your company’s advantage can take a shift in your company culture. The best way to start is simply to immerse yourself and your organization. However, the “immersion” must be strategic.

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Mar 28, 2010 | 2 comments | View Post
Filed Under: Social Media
Listening to the social media channel

Social Media Monitoring for Marketing Professionals

There has been a lot of buzz around social media monitoring in the last year or so. If you don’t know, social media monitoring is technology (software) that tracks “conversations” in the social media channel and formats the data, in dashboard form, similar to Google Analytics. The software “listens” to most public posts on blogs, [...]

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Feb 28, 2010 | 3 comments | View Post
Filed Under: Marketing • Social Media