The Web and mobile have gone local. One out of every five searches has local intent. One out of every three mobile searches has local intent. So, if you are a local business and you aren’t engaging your connections via mobile, you maybe missing a vital component of your interactive marketing. Here at the SMX [...]
If you want to win, you must have the attitude that your product kicks ass. Does your idea kick ass? Does it makes people bow down to the badassness that you are creating? Does it excite you? Can it excite other people? Does it excite your team to work overtime and stay late… and desire [...]
By now, we all know the latest and greatest social media craze is Google+. What we don’t know is how this new tool is going to affect the SEO industry. Personally, I’ve been doing SEO since the late 90′s and many iterations of what’s good practice and bad practice have changed as the industry has [...]
If you don’t know Mike Blumenthal, you don’t know local search. He is one of the brightest minds in the local seo game. He has a direct connection to Carter Maslan, product management director of local search over at Google and therefore, Mike gets the low-down before the rest of us plebes. Anyway, Mike put [...]
Yesterday at SMX Advanced Seattle, industry experts offered case studies on how mobile local social marketing are helping brands reach audiences at the point of sale. During the event’s “SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide” session [should have been called, MobLoSo], it was discussed how mobile content has the potential to [...]
The daily deal space has always interested me. Back in April 2007, I went out to San Francisco and went to the Web 2.0 conference. It was alive with great energy and ideas. Twitter was 9 months old. Yahoo was still strong. I gained tons of insight from this conference. Before going to the conference, [...]
I’ll get straight to the point here. Is it just me, or are there local results showing up for not-so-local searches? At SMX West last week, someone asked Carter Maslan, Director of Product Management for Google Local, about what to do if their business doesn’t have a physical location. Carter sayssss: Don’t create a Places [...]
I was doing some research yesterday on local intent via mobile phones, and I ran across this tweet from Greg Sterling, who is an internet analyst and great thought leader at http://screenwerk.com.
Watching the search landscape evolve these days, I can’t help but think of the real estate agents’ mantra: “It’s all about location, location, location!” The emergence of location-based services, such as Facebook Places, Twitter Places, and Foursquare, is clearly a game-changer on the web. Social networking sites are more locally focused. Online media are now [...]
Are you ready for some liiiiiiveblogging! It may be a rainy Monday but all is right with the world here at SMX East. The next few days will be jam-packed with conference coverage and antics so I hope you’re stocked up on vitamins and coffee. To kick things off we have a killer local panel [...]
Always more and more interesting. Improv Anywhere does it again. This time with a Star Wars theme. Classic.
Wired has a frightening article up about the longer term effects of the Gulf oil spill. “Oil from BP’s Gulf of Mexico spill could reach the Atlantic coast in the coming months, according to a new computer simulation. The model indicates that oil at the surface is likely to be picked up by a fast-moving [...]
This is one of the most disturbing FAILS I have ever heard of. “(CBS) At a warehouse in New Jersey, 6,000 used copy machines sit ready to be sold. CBS News chief investigative correspondent Armen Keteyian reports almost every one of them holds a secret. Nearly every digital copier built since 2002 contains a hard [...]
Many new sites are chiming in on Apple’s involvement with the illegal search and seizure of Jason Chen’s (Gizmodo writer that broke the news on the iPhone4G) property.
Links to all of the articles inside.
Yelp keeps getting hit with lawsuits. At first offering advertising to local businesses, but when Yelp is declined those same businesses suddenly see their high ranking consumer reviews dissapear from the Yelp website.
Facebook, the ever wanna-be, “me-too” company, has decided that they too would like to be like Foursquare… decides to add location updating.
A class-action lawsuit was filed against Yelp by two firms in Los Angeles federal court yesterday. The lawsuit alleges unfair business practices against the San Francisco-based user-generated review site, and, in particular, that the company “runs an extortion scheme in which the company’s employees call businesses demanding monthly payments, in the guise of ‘advertising contracts,’ in [...]
What’s New in Reviews at Google Maps: With their newly implemented sentiment analysis, Google Maps is apparently now reaching across hyperlocal blogs, local portals and news sites and retrieving blog entries, general editorial reporting and even blog comments for inclusion as reviews on their Places Pages. This change portends a dramatically changed review landscape where both the [...]
In just a couple of years of existence, Google Chrome has come a quite a way. From a niche and geeky apps, Chrome is positioning itself as a rival toFirefox and Internet Explorer. Recently, it passed Apple’s Safari to become the number three browser on the Web. When I talk to Firefox users, they say that they [...]
Those of us who pay attention to local search, know that newspapers are dying — at least in print form. Business Insider posted this chart mapping the growth and decline of total workers employed by news papers over the 62 years. And while it seems like it could be a banal point, the graphic depiction of [...]
In the social web, you don’t control your own message, your customers do. Those of us in the social network world know this, however more traditional brands can be a bit slow to adopt this ideology. However, 360i has put together some amazing data that might convince them that this is indeed the case. In [...]
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Feb 02, 2010 | 4 comments | View Post
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