There has been a lot of talk and maybe a little drama surrounding the Fast Company Influence Project and I wanted to write a little something about why I wanted to be a part of the project and why I continue to ask for the support of my friends and colleagues by the way of [...]
When my business partner Jeanette and I were asked to attend a Harley Davidson luncheon to kick off the Women Riders weekend we said yes faster than you can say Women Riders! Having never been on a Harley, I was more the excited to go check it all out and learn about the culture. Harley [...]
April 7th 2009 was the date that my company hosted our first TweetUp. It ended up being well attended and well received. We had news coverage from multiple local stations as well as local papers. It was that night that prompted the birth of the TweetUp Girls concept. Flash forward a year to April 22, [...]
If true, does Apple even need to make computers anymore?
Twitter’s dynamic new ad service is … the same as pretty much every search engine’s. And then it might work a bit like Digg’s? This is all very boring. Here are five better ideas. SaleWhale Every time Twitter goes down, the whale goes up. Why not sell the whale as ad space for limited-time online [...]
In the perfect world, a client needs someone who knows the Social Media scene & not only gets it but can set the tone for a brand. Oh yeah, and someone who knows that control is futile.
Mind-melding in action by…gah! Marketers!
I think using social media for your company’s advantage can take a shift in your company culture. The best way to start is simply to immerse yourself and your organization. However, the “immersion” must be strategic.
As the release date for the iPad nears I find myself talking myself out of buying one. I really want one, I can afford one, but I can’t quite justify the price. That leaves me wondering how others feel about the iPad? Do we think we are going to see the lines outside of the [...]
Fox News has a DNC ad based on a Greta Van Susteren interview pulled, citing copyright violation. The central issue of the ad: whether a GOP Senate candidate got a hair cut or a back wax.
Apple’s ad copy regarding the iPad is nothing but an assortment of lies and fabrications. These ridiculous claims can be disproven without even seeing the iPad.
Last week I had the opportunity to work with the fine people over at Milwaukee JobCamp, if you don’t know who they are you should check them out at www.milwaukeejobcamp.org and follow them on Twitter @JobCamp. Basically, what they do is host free daylong events that focus on helping people with their job search and/or [...]
Picture yourself walking through Manhattan when your phone beeps at you, you have just received a text message from one of your favorite stores alerting you that not only are they having a sale but you are within a couple of blocks of one of their locations. Cool? I think so. More and more retailers [...]
Take your lingo and shove it.
After centuries of cutting down forests to make newspapers, we can see the end of road for the newspaper. Will it be able to evolve? Can MingleVerse help it? Why personal branding is so important to journalists.
Google is offering you the opportunity to add your phone number to your Adwords campaigns. For the price of one click, you now get a phone call. In other words a phone number appears as part of the ad copy and consumer-users can simply tap the number to initiate a call.
As 2009 winds down and we all take a well-earned break, it is interesting to look back at the past year and reflect on the changes that have occurred. Some were expected and some came as a complete surprise. But overall, despite the worst global economic crisis in over 50 years, mobile advertising and marketing [...]
