Tag: "Marketing"

Why SEO Bridges the Gap Between Marketing and I.T.

Why SEO Bridges the Gap Between Marketing and I.T.

It’s an age old discussion. Does SEO go under the Marketing umbrella? Or does it fit under the Information Technology umbrella? Quite simply, it fits under both. It’s the bridge over troubled waters. It’s the mojo that gets your website workin’. But where does SEO fit in your organization optimally? First of all, what is [...]

Fast Company Influence Project: Why I Am Participating

Fast Company Influence Project: Why I Am Participating

There has been a lot of talk and maybe a little drama surrounding the Fast Company Influence Project and I wanted to write a little something about why I wanted to be a part of the project and why I continue to ask for the support of my friends and colleagues by the way of [...]

Harley Davidson Markets to Women & It’s Working, After 90 Years.

Harley Davidson Markets to Women & It’s Working, After 90 Years.

When my business partner Jeanette and I were asked to attend a Harley Davidson luncheon to kick off the Women Riders weekend we said yes faster than you can say Women Riders! Having never been on a Harley, I was more the excited to go check it all out and learn about the culture. Harley [...]

Business & Social Media -What a Difference a Year Makes!

Business & Social Media -What a Difference a Year Makes!

April 7th 2009 was the date that my company hosted our first TweetUp. It ended up being well attended and well received.  We had news coverage from multiple local stations as well as local papers. It was that night that prompted the birth of the TweetUp Girls concept.  Flash forward a year to April 22, [...]

Calling all bullshittapotomuses…here kitty kitty

Calling all bullshittapotomuses…here kitty kitty

In the perfect world, a client needs someone who knows the Social Media scene & not only gets it but can set the tone for a brand. Oh yeah, and someone who knows that control is futile.

Neuromarketing? This thought brought to you by NoDoz…

Neuromarketing? This thought brought to you by NoDoz…

Mind-melding in action by…gah! Marketers!

Social Media Marketing Integration

Integrating Social Media into Traditional Marketing Communications

I think using social media for your company’s advantage can take a shift in your company culture. The best way to start is simply to immerse yourself and your organization. However, the “immersion” must be strategic.

Possible Flaws In The iPad Plan

Possible Flaws In The iPad Plan

It seems to me that the iPad amounts to spending $500+ for the privilege of having a single device that can do a bunch of things okay – things that are already being done very well by other devices that I own.

Milwaukee JobCamp- A Very Cool Concept

Milwaukee JobCamp- A Very Cool Concept

Last week I had the opportunity to work with the fine people over at Milwaukee JobCamp, if you don’t know who they are you should check them out at www.milwaukeejobcamp.org and follow them on Twitter @JobCamp. Basically, what they do is host free daylong events that focus on helping people with their job search and/or [...]

Listening to the social media channel

Social Media Monitoring for Marketing Professionals

There has been a lot of buzz around social media monitoring in the last year or so. If you don’t know, social media monitoring is technology (software) that tracks “conversations” in the social media channel and formats the data, in dashboard form, similar to Google Analytics. The software “listens” to most public posts on blogs, [...]

Curse Malcolm Gladwell

Curse Malcolm Gladwell

Take your lingo and shove it.

No, really... Steve Jobs' house is just like the Yerba Buena Convention Center

iPad: There Are Worse Names Out There

iPad. Now super-absorbant.

Get the jokes out of your system because, as names go, it could have been worse. Whether it’s a name associated with genitalia or one that is associated with failure. Here are five other names that would make Don Draper vomit in shame.