The Web and mobile have gone local. One out of every five searches has local intent. One out of every three mobile searches has local intent. So, if you are a local business and you aren’t engaging your connections via mobile, you maybe missing a vital component of your interactive marketing. Here at the SMX [...]
The latest, greatest version of Apple’s iOS mobile operating system, iOS 4.3, apparently has a hidden easter egg, a new “find my friends” feature, MacRumors has discovered. It seems most likely that Apple is building a geo location-based social network to compete with Foursquare, GoWalla, Google’s Latitude, Facebook Places and the million other startups in the mobile, local, [...]
Lately my company has been asked to write a lot of proposals for social media management. I’m not talking about doing some occasional tweeting for people. I’m talking about setting them up from ground zero. I am also talking Facebook, Twitter, Linkedin and sometimes setting up blogs. After everything is setup we start the management [...]
Today marks the 5th anniversary of the first video uploaded to YouTube. And no, the video is not a kitten.
I think using social media for your company’s advantage can take a shift in your company culture. The best way to start is simply to immerse yourself and your organization. However, the “immersion” must be strategic.
There has been a lot of buzz around social media monitoring in the last year or so. If you don’t know, social media monitoring is technology (software) that tracks “conversations” in the social media channel and formats the data, in dashboard form, similar to Google Analytics. The software “listens” to most public posts on blogs, [...]
Social media vernacular is amazing in its reach, and often hilarious in its final accepted form. Crowd sourcing is certainly interesting, and when you apply it to linguistics you never know what you may get. There is usually a semi-logical genesis for the terms we use. For example, in the world of online gaming the [...]
Here me out. I believe that education and how we learn as a society has reached an awesomely creative apex due to the use and implementation of social media in course and curriculum design as well as in just overall communication between individuals. People who never had access to learning before, now have an abundance [...]
Does the 800 lb. gorilla of search have what it takes to win against the Twin Titans of Social Networking? Buzz vs. Twitter and Facebook.
Disclosure Best Practices Toolkit The Disclosure Best Practices Toolkit is a draft series of checklists to help companies, their employees, and their agencies learn the appropriate and transparent ways to interact with blogs, bloggers, and the people who interact with them. We believe in the principles of transparency and openness, and this document is a [...]
